Franklin Covey to bring 7 Habits of Highly Effective People, to Mobile Phones

Franklin Covey to bring The 7 Habits of Highly Effective People, to Mobile Phones


Franklin Covey Co. and Mobifusion Partner to Bring Stephen Covey's Best-Selling Book, The 7 Habits of Highly Effective People, to Mobile Phones


Franklin Covey Co. and Mobifusion announced today they are partnering to bring Stephen Covey's best-selling book, The 7 Habits of Highly Effective People(R), to mobile phones in North America. The 7 Habits book, originally written in 1989, has sold more than 18 million copies in 38 languages worldwide.


This new adaptation of The 7 Habits of Highly Effective People for mobile phones is available through some of the nation's largest telecom operators including AT&T, Sprint, Verizon, and Virgin Mobile. Utilizing Mobifusion's patented m-Publishing platform ensures Covey's bookis available on most of the world's leading mobile phones including Android, Java, iPhone, BlackBerry, WinMobile, Palm, iDEN and via key mobile content storefronts like iPhone, Android Marketplace and BlackBerry App World.

"Franklin Covey is a leader in helping individuals and organizations transform," said Pavan Mandhani,
President and CEO of Mobifusion. "With 7 Habits, we provide a feature-rich, collaborative
learning environment to guide consumers on leadership, productivity, time management,
communication, developing their 'proactive muscles' and more."

Future versions of Franklin Covey's 7 Habits will allow mobile phone users to engage in polls, chats and email, including the opportunity to receive daily messages highlighting key excerpts,
along with Covey's uplifting daily quotes, all on their mobile phones.

"I'm excited to bring the principles, which are the foundation of The 7 Habits of Highly Effective People,
to the mobile device marketplace, making them available to people anytime and anywhere," said Stephen Covey,
author of The 7 Habits of Highly Effective People and Co-Vice Chairman, Franklin Covey.

"In addition to the many 7 Habits solutions which are already offered, we're continuing to look ahead, embracing new technology that meets the needs of our worldwide mobile audience, who use their mobile phones for more than texting and talking."



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